Market Intelligence Microcredential, Launching Spring 2027.

Coming in Spring 2027, we're launching a market intelligence microcredential designed for working professionals who are responsible for creating or executing strategic plans and who are likely already doing this work under a dozen different job titles. It'll take you from "I gather information when I need to" to a real, repeatable practice, with the skills and tools to back it up.

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Here's something we found in our own research. Most people who track competitors, watch industry trends, or talk to customers about the market have never called it "market intelligence." Only a quarter of people we surveyed could actually define the term. But among those who said they'd never heard of it, seven in ten were monitoring trends anyway, and more than half were tracking competitors.

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The work is happening. What’s missing is the deeper skills, like PESTLE analysis and market sizing. That's where this comprehensive skills-based program comes in.