Case Studies

A case study of CTRS Market Intelligence's work with the International Biochar Initiative (IBI), the US Biochar Initiative (USBI), and the Smith School of Enterprise and the Environment at Oxford on the 2025 Global Biochar Market Report.

With the market assessment and go-to-market strategy, Wakefield had a clear idea on which market to pursue, how to market and sell to them, as well as business development strategies for their expansion.

The collaboration resulted in the client clearly understanding the key facets of the competitive industry, key competitors, and how to build customer relationships. The client had the answers they needed to know how to position themselves, what would best suit the market, and how to get started.

To demonstrate a deep understanding of the market and secure investment, 7 Leagues needed to provide concrete, data-driven evidence on the market viability and potential profitability of the fish leather market.

Nestworks needed help to validate the market and understand the ideal market segment, plan their operational and financial needs, and create a strategic plan for implementation. With the help from CTRS, Nestworks was able to launch a three-month pilot in Metro Vancouver.

For a successful market entry, KXI needed a cost effective way to determine the potential market size in Canada and which of the four industries were the most viable to enter. KXI was able to get a reliable market sizing to share with their investors, and strong validation of the product before investing more money in the prototype.