Resources
Market intelligence means different things to different people. This section is built to give you a clear, consistent foundation whether you're new to MI or evaluating whether CTRS is the right partner for your organization. Browse our glossary of key terms or check out our frequently asked questions to learn more about CTRS and how we work.
If you've ever Googled "market intelligence" and come back more confused than when you started, you're not alone. The terms get used interchangeably, incorrectly, and inconsistently - even by people who should know better.
This glossary cuts through that. It defines the key terms used across the CTRS website and blog in plain language, so you know exactly what we mean when we use them - and more importantly, what the differences actually are.
Market intelligence raises a lot of questions about what it is, whether your organization needs it, and how working with CTRS actually works. This page answers the ones we hear most often.